The Reference’s Isabel Donvil: ‘The most important question is how to stay relevant’

Isabel Donvil recently accepted to lead digital agency the Reference as its sole MD. The innovative Emakina Group agency with offices in Ghent, Antwerp and New York is looking confidently to the future, journalist Myrte De Decker discovered when interviewing Isabel. Here are some extracts of the original article (in Dutch) in Belgium’s leading business […]

Emakina wins Best Influencer Campaign Award at Le Meilleur du Web

Congratulations to Emakina and premium Italian beer brand Peroni for winning the prestigious CUBE ‘Le meilleur du Web’ Award for their inspiring influencer campaign.
‘La Passegiata’ combined an original event with the support of top influencers, boosting awareness in the Swiss market for Peroni, and bringing life to its communication platform.
Peroni scored on all key parameters with this feel-good initiative, re-positioning as a premium lifestyle brand, and generating strong commitment.

8 Buchtipps von Emakinas Marketing-Experts

Ob E-Book oder Hardcover, ob vorlesen oder selbst lesen, ob schreiben oder interpretieren – Bücher gibt es für jede Altersgruppe und jedes Interessensgebiet. Deshalb gibt es den jährlichen World Book Day, der uns daran erinnert, dass Literatur Inspiration und Kreativität beflügelt und den Horizont erweitert. So geht es auch unseren Kollegen bei Emakina. Sie nutzen […]

Catch The Marketing Soundwave: From Noise To Voice

Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.

Emakina’s Aline Durand clarifies media consumption trends in RTBF radio show

Aline Durand, Head of Emakina Insights & Consulting was invited this week on ‘la Première’ (RTBF)to comment on a Nielsen report. Media consumption seems to be exploding, but she puts them in perspective and indicates some trends.

Emakina’s Alexis Mons to talk about the cookieless world at UBA meeting

Emakina’s Alexis Mons will be the main speaker at the next Expert Community Marketing Technology of the UBA, Belgium’s ‘United Brands Association’. On March 3rd, the Head of legal and GDPR at Emakina.FR will discuss the strategic axes and the long-term vision of the “cookieless world”. The UBA Online Executive Forum is an exclusive online […]

Mark Kaslatter: Digital Proust Questionnaire

Emakina Group has rapidly grown in recent years, as a trusted digital partner of major organisations. This is in part thanks to exceptional directors leading the way. A fine example is Mark Kaslatter, Managing Director of Emakina CEE. He teams up with Rainer Friedl at the helm of Emakina in Austria since 2019. His key […]

Pharma and healthcare: how to tackle 4 key obstacles to accelerate digital transformation (especially now)

Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.

7 Snapshots from Salesforce Dreamforce

From the first glimpse of the Dreamforest to the applause closing at the last day’s final session, Salesforce once again made Dreamforce a true experience. It is impossible to tell everything, so here are seven snapshots to remember Dreamforce ’19 by.

Young Talents Meet Top Professionals at Emakina Experience 2019

At Emakina Experience, 75 digital and creative talents exchanged ideas and dreams with Emakina’s management and experienced consultants. Emakinians hosted talks introducing multiple areas of expertise at the agency. The choice was broad, from ecommerce, marketing and automation, to creativity, design sprints, mixed reality, and more. As a bonus, experts shared advise on optimizing CVs and portfolios.

Emakina’s Arnaud Grobet: only truly integrated digital agencies will survive

Swiss leading communication website and e-periodical Cominmag interviewed Emakina.CH partner Arnaud Grobet for their Live talk series.
Technology fascinated Arnaud Grobet even when he was a small boy. From first projects to his first agency, from Label to Emakina Group: every project helps to transform companies, keeping them relevant in their market and connected with their users. In the interview with Editor in Chief Victoria Marchand, we see how Arnaud and his colleagues evolved from playing a role as a local player to being a valuable international force in innovation and digital business.

Gurkan Ustunkar’s Digital Proust Questionnaire

Emakina Group’s exceptional directors play a major part in its success, leading the way. A fine example is Gurkan Ustunkar, who is heading Emakina’s B2B Commerce practice in the MENA region. But who is the real Gurkan, the man behind many ecommerce strategies and development of building blocks for clients’ digital storefront? Let’s sneak a peek inside his head with Emakina’s Digital Proust Questionnaire

How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.

Emakina’s Leon Jacobs: advertising ruined social media

Emakina’s Leon Jacobs says advertising is killing social media but can save it. And all of us. With the right design questions, brands can use social media channels to help wire together brains to improve the lives of people around the world.

How Alibaba and Mr. Porter sell luxury watches

The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]

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