Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.
Kevin Van den Bosch is Client Service Director at Emakina.BE. He shares some ideas about Google’s new approach to advertisers. Google’s is introducing simpler brands and solutions for advertisers. It hopes they will embrace one technology stack, oriented and driven by their needs. More than ever they show the ambition to take center stage in […]
It sure might feel as if this decade was a long one. Coincidentally, recapping it on your own would take quite some time. That’s why we’ve got you covered on the topics that left their mark. We asked our intern, Iva Filipović, who was the only person still working at the Emakina office between Xmas […]
Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]
The corona crisis is an eye opener for many companies. The main lesson: you need a strong corporate culture to withstand sudden disruption of all procedures.
Emakina Group CEO Brice Le Blévennec was one of 70 business leaders asked by Libre ECO what lessons companies can learn from the Covid-19 pandemic. And how they will continue after this strange period comes to a close…
Some managers talked about the importance of digital technology, e-commerce, or digital transformation. Brice focused on the value of a strong corporate culture.
Emakina’s team in Stockholm has amassed an enviable collection of gold and silver prizes with a campaign created for Swedish bank SBAB. Together with the client, they have been a breath of fresh air in the industry with a bold, successful challenge to traditional financial communications. With a big smile And they did it in style, […]
A man wearing a black turtleneck once said: ‘Any sufficiently advanced technology is indistinguishable from magic.’ That man was actually quoting British science fiction writer Arthur C. Clarke’s third law, who was as right in 1973 as he is today. This is why so many scientists, engineers, designers, inventors and digital agencies, among others, strive […]